Facebook introduces 360-degree video feature
After YouTube’s launch of 360-degree videos, Facebook has also introduced the feature and will begin rolling out 360-degree videos in News Feed from September 23....
Tagged: web
Putting the Block on Ad Blocking
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In...
Alexander Lee joins Razorfish China as COO
Razorfish has named Alexander Lee as the Chief Operations Officer of Razorfish China. Mr Lee comes to Razorfish from Yahoo!’s global R&D center, where he...
Gmail adds new ‘block’ button to eliminate annoying senders
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
What holds marketers back in exploring content mktg?
For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they...
APAC will have more than 1 bn smartphone users by end of 2015
In 2015, China alone will account for one billion mobile phone users in Asia-Pacific, according to a recent eMarketer report produced in conjunction with Starcom...
InMobi amplifies its data capabilities with Experian partnership
InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
Navegg Debuts in Europe; Instagram Sells Inventory in Brazil
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its...
Week in Review: The Internet, messaging apps and elections
Singaporeans go to the polls today better informed than ever, thanks to the Internet and messaging apps, says Karamjit Singh, who also is excited to...
Ad Blocking Will Keep Growing Until We Make Ads Better
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Mobile indispensable research tool for South Korean youth
You might be tempted to think that people in tech-advanced Asia-Pacific countries are most likely to own lots of different devices. In reality, it’s Europeans...
Periscope introduces Landscape mode
The live streaming app by Twitter, Periscope, has now introduced a landscape mode of broadcasting videos. Viewers can continue holding their device in portrait, or...
In iOS 9, In-App Ads Could Also Be On The Chopping Block
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
With New Video Services, Comcast Aims To Cast ‘A Wider Net’
AdExchanger | Comcast’s drumbeat of new video services is designed to support content parity across devices rather than to create a cord cutter’s alternative, per...
Measuring your content effectively
Much has been said about ROI (return on investment) of content in recent times. As the world jumps on to the content bandwagon and gets...
