Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Tagged: voice
Chipotle Hits Hulu With Debut of Satirical Series ‘Farmed and Dangerous’
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
An undetermined number of brilliant things we’ve seen on the internet this week
‘Him’ Spike Jonze’s latest film Her features the disturbingly mustachioed Joaquin Phoenix falling in love with a Siri-style operating system voiced by Scarlett Johansson. Prepare...
What is net neutrality and how does its latest setback affect marketers?
The ruling Verizon successfully argued that the FCC’s anti-blocking and anti-discrimination rules (see further down this article for a full description of the FCC rules)...
Toys R Us: Voice Recognition to help consumers find the perfect gift
Finding the perfect gift for a child at Christmas time can sometimes be a very difficult task. However, this past year toy company Toys R...
Why marketers need to be not just helpful, but useful
There’s been a fair bit written lately about how marketers need to be helpful. Look no further than the best selling book, Youtility by Jay...
Hamburger Helper Is Awesome at Twitter. Really.
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
The SoDA Report Unveils Global Digital Trends for 2014
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
MMW Op-Ed: Extend Your Showroom with the Mobile Home Screen
The following is a guest contributed post from Jon Jackson, CEO of Mobile Posse. When a customer leaves the wireless store with their new smartphone...
Master Class: How Brands Create Content At Scale
In addition to everything else that they do, brands are now expected to be publishers, too. Companies increasingly produce tremendous amounts of marketing copy, which...
Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads,...
Barclaycard’s three step process for resetting the marketing agenda
When he started in his current role six months ago Hussey quickly realised that the team was in ‘order-taking mode’, working on pet projects for...
Marketers Can Connect with Consumers across 50 Cable Networks on Any Screen for First Time with TWC Media Ads Everywhere
NEW YORK – Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, announced the launch of TWC Media Ads Everywhere, a...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command....
GroupM Performance Agency Quisma Eyes CEE Expansion
With agencies continuing to voice concern about their battles with clients’ procurement officers, some high-profile agency executives have called to pay for performance. Perhaps they...
