Brands Voice Lingering Concerns About Programmatic
While some brands migrate ad spend to programmatic practices, others are stymied by a lack of understanding. For instance, some marketers continue to think that...
Tagged: voice
Chasing Marketing Tech; Selling Weather
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly and at length about the marketing tech opportunity his company is chasing with the rat-a-tat...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone
Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral...
DiGi assignes corporate and branding duties to Havas Worldwide Kuala Lumpur
DiGi Telecommunications, a provider of mobile voice, internet and digital services in Malaysia, has assigned Havas Worldwide Kuala Lumpur its corporate and branding mandate. The...
Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?
Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you...
Adidas’ #allin social media approach for FIFA World Cup scores
As two adidas sponsored teams – Argentina and Germany – reach the FIFA World Cup Final on July 10, 2014, a first since 1990, adidas...
IPG Mediabrands uses programmatic to measure social media ROI
Pushing forward its commitment towards programmatic, IPG Mediabrands has set up Performly, a software and services platform that gives marketers the ability to measure social...
GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
The marketing worked… Now what?
It’s already been half a year since all marketers evaluated whether 2013 had been a year of achieving our targets. Last year, we won new...
BBDO, Proximity, CarbonStory celebrate Environment Day ‘under water’
BBDO and Proximity Singapore is celebrating World Environment Day, held on June 5 globally, by partnering with CarbonStory, a crowd funding platform for climate change...
Xapp Media Takes A Stab At Interactive Audio Ads
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
The New York Times explains its new explainer site
If you’re looking for journalism that explains the complexities of politics, policy and the world in general, there’s no shortage of content out there for...
Goooooaaal! Pelé’s new soccer app shoots and scores
For every soccer fan who has ever wanted to follow in Pelé’s nimble footsteps, here’s your chance. The iconic forward, still looking spry and wily at...
A look inside publishers’ content studios
With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to...
Celcos beware: Voice-over-data players gunning for you
Mobile operators have to start innovating fast or else the Internet players will start eating their lunch, argues Edwin Yapp.
