Toys R Us: Voice Recognition to help consumers find the perfect gift

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Finding the perfect gift for a child at Christmas time can sometimes be a very difficult task.

However, this past year toy company Toys R Us ran an innovative mobile ad campaign which included voice recognition to help mobile shoppers find just the right toys.

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Via MobiAD

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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