A Comprehensive Picture of Digital Video and TV Ad…
A Comprehensive Picture of Digital Video and TV Advertising lnkd.in/ec3Wkf
Tagged: video
Yahoo in Talks to Buy Stake in Video Site Dailymot…
Yahoo in Talks to Buy Stake in Video Site Dailymotion lnkd.in/ctXz-i
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
Survey Says: Online Video Viewers Tune In During P…
Survey Says: Online Video Viewers Tune In During Primetime, Too lnkd.in/rQFWmx
Do People Watch Video Differently on Mobile Phones…
Do People Watch Video Differently on Mobile Phones vs. Tablets? – eMarketer lnkd.in/Hgk-y3
Nordic RTB-Adoption On The Rise: Industry Reaction
<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...
Ford Taps Gawker Commenters for Fusion Push
New video series stars Jaopnik and Gizmodo commenters who have commented, positively and negatively, on the Fusion. Via digiday,com
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
DoubleClick Digital Marketing helps you create, bu…
DoubleClick Digital Marketing helps you create, buy and manage your mobile and video campaigns lnkd.in/e39H9U
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-17)
Facebook launches ‘Facebook Stories’ to highlight innovative uses of the social network http://t.co/YJHQwEqw # The Definitive Checklist for Effective Facebook Posts http://t.co/fEEtfZln # Google Drops...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-03)
Visual Content Drives Social Media Engagement http://t.co/6WXRv91p # Cumulative Media Drive Purchase Intent http://t.co/6Bn7gJiK # If Content Is King, Multiscreen Is The Queen, Says New...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-27)
Facebook launches agency education programme | News | M&M http://t.co/UznLqYW2 # 4 ways P&G dominated the Olympics with online video http://t.co/G1MF7XQA # Facebook Redesigns Messages...
