How Effective is Mobile Marketing on Vine?
Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips? Based on the rapidly...
Tagged: video
WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video...
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
46% of consumer goods marketers use mobile ads for brand awareness
However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one...
Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In...
Video Ad Sellers Chase TV Dollars
In a effort to tap into TV budgets, online video vendors are changing their tack. Via digiday,com
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
Report: APAC is excelling in digital advertising
Global findings Worldwide, digital advertising currently accounts for 19.8% of total media advertising spend and according to eMarketer, it will account for 21.7% by the...
Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what...
Datacratic CEO James Prudhomme & Co-founder & CTO Jeremy Barnes, Breakdown Their Open-Source Bidder, RTBkit
<a href="http://www.exchangewire.com/blog/2013/04/02/james-prudhomme-ceo-jeremy-barnes-founder-cto-datacratic-breakdown-their-open-source-software-RTBkit/datacratic-6/” rel=”attachment wp-att-25129″> It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the...
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclusivity and cachet...
