YouTube Product Head Shishir Mehrotra Steps Down
YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product. The move marks the biggest shakeup in YouTube’s executive ranks...
Tagged: video
Programmatic to cross USD 500m in emerging mkts in Asia in 2014: Magna Global
While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now...
AOL Platforms’ Adap.tv beefs up senior team in SE Asia
Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom...
Building a Brand with Vine And Instagram
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials. With the increasing popularity of...
Behind Adobe’s Primetime Push
Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show...
‘Angry Birds’ Maker Dives Deeper Into Video And Native Ads, Eyes Programmatic Direct
Rovio, the creator of the “Angry Birds” mobile game franchise, was one of the first companies to explode in the mobile gaming space. Mobile gamers...
Chivas18 looks to crowdsourcing to reignite HK’s movie making spirit
The Hong Kong film industry has been one of the more mature and vibrant industries in the region. However, over the last few years other...
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
MRC Standards Are Only A Starting Point For Viewability
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in...
‘In-House’ Media Progression Underpins Comcast AdDelivery, Adstream Alliance
Comcast AdDelivery on Tuesday struck a deal with digital ad distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each...
SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize
Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are...
Taco Bell continues to bash McDonald’s in a new spot
If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March,...
How Microsoft SG educated consumers on the dangers of piracy
Microsoft Singapore partnered with Wunderman Singapore to develop and launch the Piracy Uncovered website to help educate the target audience on the actual costs of...
Why KFC’s new menu is creating a lot of buzz in China?
When a fast food service restaurant launches a new menu in China, it is wise to test a few items on the new in select...
What YouTube’s new ad formats mean for brands
Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The...
A look inside publishers’ content studios
With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to...
