dmexco puts spotlight on programmatic video advtg in Singapore satellite
Programmatic has become the buzzword for the region. To add to that, the growth of video advertising is redefining the early impression of programmatic trading...
Tagged: video
Waking Up Brand Managers To Mobile Programmatic
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does...
Canon experiments with street screens in Hong Kong to support new launch
Canon is geared up to make some noise around the launch of Canon EOS 70D. A mid-range digital SLR camera, Canon EOS 70D, hopes to...
It’s raining Coca-Cola for labour workforce in Singapore
Social media platforms in Singapore have been busy discussing Coca-Cola’s initiative to connect with the construction labour workforce in the city with #CokeDrones. Remote-controlled #CokeDrones...
Facebook Beefs Up Video Metrics
Facebook is rolling out additional video metrics such as unique video views, the average duration of the video view and audience retention over the coming...
Irrespective of the screen, consumers seek good content
As consumers transcend seamlessly between laptops/PCs, tablets and mobile phones, marketers are faced with many new opportunities, and challenges. While some of these screens play...
Facebook’s decreased reach forces social agencies to mature
Reactions to decreased organic reach on Facebook have from the gamut from outrage to joy to resignation. Social agencies — digital agencies that focus on...
Time Inc.’s NewFronts pitch: Quality and accountability
Time Inc.’s Digital Content NewFronts pitch had special significance; not only was it the publisher’s debut at the event , but it took place as...
Google To Brand Advertisers: We Care About YouTube Creators
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
NewFronts Begin: New York Times Pitches a Surge of Digital Video
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,”...
Former Gaming Company RockYou Rocks Out As An In-Game Video Ad Network
RockYou is clawing its way back. The 8-year-old company, which once produced social games, was one of the first MySpace and Facebook third-party app developers...
Video Ad Server Says 11% Of Its Ads Are Shown To Bots
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
What is leading to mobile videos’ 90 pc completion rate?
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
Data pick of the day: 67% of teen mobile internet users watch videos
Over two thirds of teens who use the mobile internet are watching video clips each month – a figure which puts them very slightly ahead...
