Experts debate whether mobile offers marketers enough options to spend
The famous “year of mobile” came and left, even as the medium continues to be a focal point of interest for all concerned, and arguably still needs to...
Tagged: video
T-Mobile is winning telecom’s war for consumers with user interaction
The telecom industry is a ruthless battleground for consumer dollars, and complexity is the strategy of choice for the competing parties. Unintelligible contracts and fluctuating...
Updated MRAID Spec Could Be A Mobile Video Demand Driver
Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one...
From Social To Paid, Viralnova’s Clickbait Journey
Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed...
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
Refinery29 Will Use $50 Million Investment And New Video Series To Attract Millennial Women
Refinery29’s Wednesday NewFront was all about taking advantage of what CEO Philippe von Borries called “a moment to define brands for a new generation of...
AOL Inks Deal With NBCUniversal, Pursues Perpetual Video
Fifty-four stories above New York’s World Trade Center site, 800 media planners gathered Tuesday evening for AOL’s annual advertiser NewFront. The big “reveal” was a...
Reuters’ mobile strategy: ‘If it has a screen, it’s fair game’
Thomson Reuters won’t rest until it has a home on all of your screens — including your smartwatch and car dashboard. Reuters has developed a...
Tremor Video Grows West Coast Programmatic Team
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers,...
Meerkat & Periscope: Do the latest live streaming apps make sense for business?
Chances are you’ve either never heard of Meerkat and Periscope or you’ve already heard way too much. In the span of a few weeks, these...
MediaCom wins Komli’s 60-Second Pitch challenge
Komli Media has a winner for its inaugural 60-Second Pitch, which had begun with GroupM. Out of the 11 entries that were competing from the...
Catcha’s iflix gets US$30mil investment, Philippines telco PLDT involved
The Philippines is shaping out to be South-East Asia’s video-on-demand (VOD) battleground with the Catcha Group subsidiary iflix securing US$30 million, in an investment round...
Facebook Sustains Mobile Velocity As Q1 Ad Revenue Climbs To $3.5B
As it has done like clockwork for the past eight or so quarters, Facebook on Wednesday reported strong audience and ad revenue growth led by mobile....
Icons Steve Wozniak and Stan Lee Partner for ‘Silicon Valley Comic Con’ Launch in 2016
OK, geeks, sleeks, and freaks — your day is coming. What’s up? “Apple co-founder Steve Wozniak announced he and legendary comic book creator Stan Lee...
Net Neutrality: The debate rages on
Before adding to the ongoing debate on Net neutrality, maybe one must begin by thanking John Oliver and his team for simplifying the geeky notion...
Sparkline joins forces with Gigya, uberVU & Ooyala
Singapore-based data analytics consultancy Sparkline has partnered with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move which will...
