Who will win the IPL 2015 ‘Brand of the Match’
Mumbai Indians or Kolkata Knight Riders, which team are you supporting tonight? No matter which team wins the match but advertisers will surely walk away...
Tagged: video
French Video Platform Mediabong Snags $5 Million In Series B
Mediabong has designs on the US. The Paris-based video platform, which revealed a $5 million Series B round on Wednesday, plans to use the bulk of...
Video Is Consuming The Digital Ad Industry
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp...
5 things to know about the big AOL-Verizon deal
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
Why Sooperfly is making a strong case for its Asia ambition
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
Periscope Piracy – a knock-out punch for Pay TV?
The much hyped Mayweather vs. Pacquiao fight may not have not lived up to its mega billing but the piracy debate it has fuelled about...
Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
Google Claims YouTube Ads More Viewable Than Standard Video Ads
Just over half (54%) of all video ads across the web are viewable compared to YouTube’s 91% average viewability rate, according to a Google report...
Ad Tech Reports to Wall Street; Weve Subsumed by O2
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth; Weve subsumed by O2 amongst...
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
Android overtakes iOS in mobile ad revenues: Opera Mediaworks
Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
400 yrs of media evolution squeezed in one device: Raghav Bahl on ‘mobile’
While he is a business leader, entrepreneur and author & editor, simply put, Raghav Bahl, the Founder & Chairman of Quintillion Media, has played a key role in...
Hungama’s Neeraj Roy on the content fortress in mobile mktg
Mobile marketing has not only defined a new medium for content but also transformed the way and the quantum of content consumption that is taking...
The Video Ad Market Could Be Unrecognizable In 6 Months
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO...
