Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 05/08/2013
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
It’s hard to believe that the first real time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 03/08/2013
Global News Canada Mitsubishi Motors Australia Alex De Fluvia: Spain British Council: Ukraine Comp.ly: United States Asia Web Net: Thailand World Wildlife Fund: United States...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/08/2013
Economists have long assumed people to have an unlimited availability of time, knowledge and cognitive resource to make flawless logical decisions, entirely disembodied from emotion....
Life as a media buyer can be far from glamorous. The hours are long, the spreadsheets are boring, and the entry-level pay is meager. But...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/07/2013
Ilya Vedrashko is fascinated by digital interactions and what they tell us about people. Though his work heading a team of consumer-intelligence analysts at Hill...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 30/07/2013
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/07/2013
If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories? In...
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/07/2013
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
This September, for the fifth time, the Mobile Marketing Association will return to Singapore for MMA Forum Singapore 2013. The Mobile Marketing Association is praising...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/07/2013
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 22/07/2013
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
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