ad:tech London 2013 LOS ANGELES – Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced that it has...
Launches Industry Leading Video Platform to Deploy Programmatic Process at Scale NEW YORK, NY and SAN MATEO, CA —As part of its stated commitment to...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 19/08/2013
Growing pains Programmatic media has quickly become a catch-all name for the seemingly clandestine automated trading relationships between agencies, advertisers, publishers and tech vendors. This...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 16/08/2013
1. Not listening The first thing you do when creating a social media strategy, is listen. More and more brands realise the importance of listening,...
Network utilizes power of partners who sit at the intersection of TV and mobile to offer innovative mobile, video, and engagement advertising opportunities NEW YORK...
Advertisers Enjoy Verifiable Downloads and Guaranteed Engagement in High Traffic Wi-Fi Hotspots LOS ANGELES – Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 14/08/2013
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
If you’ve used a free online music service, you know this feeling well: the infuriating moment your Daft Punk playlist is interrupted by an ad...
A recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns. The study predicts that that the...
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
Mobile has never been more important to Groupon. This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success....
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 09/08/2013 · Last modified 16/08/2013
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is...
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 08/08/2013
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
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