OPS: Digital Media Shifts Seasons
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big...
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SEED Capital invests in Blackwood Seven, the world’s first automated media allocation platform
SEED Capital invests in Blackwood Seven, the world’s first automated media allocation platform: SEED Capital and Vækstfonden have just invested an amount in the double-digit million...
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
DynAdmic is Helping Advertising Agencies Worldwide Face Their Fear of the Dark Ad Exchanges Market
The first and only player betting on audio technology to enlighten advertisers path to effective online video advertising September 02, 2013 11:31 AM Eastern Daylight...
‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading...
Can Conferences Save The Media Industry?
It’s hard out there for traditional media. Take, for example, Lucky magazine. In late 2010, its longtime editor was recently replaced, and, like the rest...
AcuityAds Inc. Set to Reach 33% Share of Canadian RTB Market in 2013
TORONTO – Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online...
Ad Age’s Jack Neff to Headline Panel of Advertising’s Heavy Hitters at D2 Cincinnati
Limited Number of Tickets Remain Available for the September 11-12 Event CINCINNATI – D2 Cincinnati (Digital Dialogue), the first digital marketing conference focusing on customer centricity, announces Jack...
WireDex: Making Sense of the Ecosystem
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes....
YP Launches Major Mobile App Redesign
Leader in Local, Mobile Updates App and Introduces New Brand Campaign; App Enables Users to Manage their “Local Graph” of Merchants ATLANTA – YP, North America’s...
Bloomberg’s Online Video Success Story
Eighteen months ago, Bloomberg TV made a fundamental change in its approach toward online video. Instead of just taking clips from Bloomberg TV and automatically...
More Premium Publishers Select Nativo as their Native Advertising Platform
Advertisers and Publishers Generating More Value from Nativo’s Technology LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site...
Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time...
What does a perfect agile marketing strategy look like?
Culture Responsive marketing is still a relatively nascent area, focusing as it does on social media channels to underpin earned media wins. It requires experimentation,...
India: The Next Mobile Marketing Trendsetter?
India is not only one of the fastest growing mobile populations on the planet, it’s also home to the mobile marketing trends of the future....
The Next Big Ad War: Netflix vs. Hulu vs. Amazon
We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are exchanging blow after...
