Marketing Like the Rolling Stones
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
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Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
The nuts and bolts of programmatic marketing (part three)
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
The Advertising Industry Has a Big Crush on Big Data
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Solve Media Global Bot Traffic Study
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46%...
IgnitionOne Releases Industry-First Predictive Optimization Tool for Programmatic Display
SPOT® Predictive Algorithm Expanded Beyond Search to Optimize Display Advertising Bidding and Budgets across All Display Inventory NEW YORK – IgnitionOne, a global leader in...
15 Surprising Stats About Online and Mobile Retail
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and,...
Rocket Fuel IPO Soars on First Day of Trading
Ad tech companies have been met with a cold reception by Wall Street this year, but automated ad buying company Rocket Fuel was greeted warmly...
Casale Media’s Index Launches First Online Resource to Openly Share Programmatic Data Insights
Website Provides a Real-Time View into the Programmatic Advertising Marketplace Activity Taking Place through Index TORONTO – Index Exchange, a fully customizable exchange technology and premium...
Seven tips to increase engagement with your video ads
1. Be aware of the options There are various different types of interactive ad options, particularly for ads served before the main video (pre-rolls), that...
Brands Improve Ad Relevance and Response Rates by Targeting Consumers Based on Price Sensitivity
Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign
Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...
SugarCRM Works with Google to Measure & Optimize AdWords Campaign Generated Leads
CUPERTINO, Calif. – SugarCRM, the company that makes every user a customer expert, announced that it has integrated with Google’s new “Conversion Import” feature. With this...
mobileStorm Teams With Locaid to Revolutionize Mobile Marketing for Casino, Online Gaming Industries
mobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that will change...
Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of Programmatic Trading
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
