American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York – Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic...
Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences. A growing number are turning to adult websites...
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
Veteran Technology Executive Will Assume Responsibility for Operations as Company Continues to Scale Globally LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading...
Trusted source of market information launches to serve both buyers and sellers NEW YORK – The kinds of tools and techniques financial markets rely on are...
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 03/10/2013
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile marketing business. Creative Orchestra has just opened Comobi2 to address and...
The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards SAN FRANCISCO – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service...
Video demand side platform TubeMogul and IPG Mediabrands have expanded their work together in the UK, Australia and Japan as the two seek to build...
Consumers 7% more likely to click on online advertising during the weekend Click through rates are higher on Saturday compared to the rest of the week, while...
DUSSELDORF, Germany – Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the...
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
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