H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
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#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
FoodPanda raises another US$100mil, total US$310mil since launch
FoodPanda has announced a new funding round of US$100 million, led by Goldman Sachs. Existing investors, among them Rocket Internet SE, also participated in the...
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
WPP Acquires Medialets in the US to Deliver Mobile Campaign ROI Data for Clients
NEW YORK & LONDON – WPP (NASDAQ: WPPGY), announces that it has acquired Medialets Inc. (“Medialets”), creator of technology that helps marketers manage and measure...
Transforming Data Into Insights
The era of ‘big data’ is now upon us, but how can we turn masses of datasets into actionable insights capable of delivering operational efficiencies,...
Content is king, context is queen
I remember years ago when an old boss of mine had one of those brick phones. Back then, mobile phones were a luxury and the...
Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture
Finally. British grocer Tesco’s customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored “strategic options,” will...
‘We Saw a Need to Give Control Back to Publishers’
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
The advertiser’s guide to taking direct relationships programmatic
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially...
British Airways assigns global digital mandate to SapientNitro
British Airways has appointed SapientNitro, part of Publicis.Sapient, as airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the...
MediaCom wins Komli’s 60-Second Pitch challenge
Komli Media has a winner for its inaugural 60-Second Pitch, which had begun with GroupM. Out of the 11 entries that were competing from the...
Change in Concept, Processes Required for Programmatic
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support...
Catcha’s iflix gets US$30mil investment, Philippines telco PLDT involved
The Philippines is shaping out to be South-East Asia’s video-on-demand (VOD) battleground with the Catcha Group subsidiary iflix securing US$30 million, in an investment round...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
Ensogo raises another US$30mil by issuing 183mil new shares
ASX-listed e-commerce company Ensogo Ltd has managed to raise another A$38 million (US$29.7 million) from institutional investors, by issuing 183 million new shares. Via DNA
