Why Facebook’s “Buy Now” Button is Destined to Fail
Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad. It’s no...
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Confessions of a magazine editor: ‘An impossible job’
Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic...
RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech
There is a feeding frenzy going on in the online video tech space at the moment – with big media business looking to shore up...
ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition...
How JCPenney changed its view of Facebook
Like most retailers, JCPenney spent years building up Facebook likes by the hundreds of thousands, imploring customers to “like our page” and paying Facebook for...
Are You Being Followed? Yes, Soon — By Facebook
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen...
Digital excellence translates to higher revenue for marketers
Digital excellence can be closely linked to revenue growth and other business success metrics. It has become evident over the years that marketers that have...
Embarking on digital first strategy Businessworld appoints Havas Media
BWIBusinessworld, India’s largest and most respected business magazine known for its incisive writing and independent opinions, has set out on digital first route. One key...
What’s wrong with Facebook’s Buy Now approach?
There has been talk for a while about f-commerce (Facebook commerce) or s-commerce (you guessed it, social commerce) and it finally looks like it’s here....
‘Do the Wakudoki’, says Toyota’s first digital only campaign
Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam....
Ogilvy’s behavioural sciences practice expands to APAC
Ogilvy & Mather is expanding the global footprint of #ogilvychange, a behavioural sciences practice born in London in 2012 that utilises the latest thinking in...
Spizza banks on the power of social listening
Since launching its first pizzeria in Club Street in 2002, one of Singapore’s trendiest dining districts, Spizza’s aim has always understood that the culinary fascination...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
Marketers Want to Know Who You Are: Data Collection Primary Mandate
Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and...
How Nike encouraged Hong Kong’s youth to ‘own the night’
During summer holidays when school is out, Hong Kong’s youth audiences find themselves with more time on their hands. Nike wanted to leverage this opportunity...
Nothing Speaks Louder than Silence Buying “A Minute of Silence”
Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most...
