Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
Tagged: twitter
As dating goes digital, what’s in it for brands?
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Numbers, insights from FIFA World Cup final on FB & Twitter
FIFA World Cup 2014 has been declared the most digital, and hence also the most social, sporting event ever. On the final day of the...
Unlocking the value of social media engagements during live events
The proliferation of mobile devices and social media platforms has caused a significant shift in the way consumers now experience live events. The conversations surrounding...
The Weekly Digital Marketing Update @ Copenhagen INK (14-07-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the last week. Enjoy!...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
With Brazil Out, Marketers Shift Message to Praise Host
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat...
SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
Adidas’ #allin social media approach for FIFA World Cup scores
As two adidas sponsored teams – Argentina and Germany – reach the FIFA World Cup Final on July 10, 2014, a first since 1990, adidas...
Liqvd Asia connects social with real to strengthen brand-consumer bond
One of the biggest challenges for brands in context to using data is connecting the dots that matter not only to give insights but also...
The Indonesian Presidential Election, through Twitter lens
After a highly engaging month-long elections campaign, Indonesians went to the polls on July 9, 2014 to vote for the next President of Indonesia. As...
Mobile and World Cup: FIFA says US is #1
As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is...
OMD’s Asia office gears up for Hasbro business
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
Komli offers brands mobile app for real-time campaign management
Komli Media has introduced an Android app for its Remarketing Demand Side Platform (RDSP) customers. The app allows customers to manage their various campaigns and...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
