State of the Industry Report: Programmatic TV
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Tagged: tv
Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
Colgate, MINI Talk Digital’s Impact On TV Planning
A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How...
Cognitive Networks Receives Third U.S. Patent for Real-Time Ad Identification Technology
SAN FRANCISCO – Cognitive Networks, the market-leading provider of real-time services that power Enhanced TV on Smart TVs, announced that the United States Patent and...
Make-or-break time for MyTV and DTTV
MyTV has unveiled its business plan for its digital terrestrial TV play. By charging RM12 million a year per channel to broadcasters, will it be...
Astro launches home shopping JV, takes the plunge into e-commerce
Astro has announced a joint venture with South Korean multimedia retailer GS Home Shopping which has launched Go Shop, a new 24-hour shopping service available...
Movie Studio Relativity Media Invests In Say Media, And Becomes A Customer
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use...
TubeMogul To Dive Into Display, Among Other 2015 Plans
Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to...
On Guard: Vendors of Data Companies Likely to Feel Compliance Pressure
This year guarantees to bring a surge in the use of data-security services. And some expect that companies that collect and manage a lot of...
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video
Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe London, UK –...
Facebook Outlines Its Video Aspirations
Is a Facebook video impression worth the same as in video-on-demand? This was one of many questions posed to YouTube and Facebook reps during Tuesday’s...
TubeMogul Dives Into Linear With ‘PTV’ Offering
Programmatic television isn’t yet a reality, but integrations between a number of linear TV inventory providers and the video demand-side platform TubeMogul may help move...
The Future of Buying ‘TV’ Everywhere – What Does That Mean?
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research,...
Sponsorships Still Rule In Sports, But Advertisers Are Reaching Across Channels
While marketers have long rallied around tent-pole events like the Super Bowl, the focus is no longer solely on the big-ticket TV buys or stadium...
TM and MYTV in RM1bil digital TV infra-sharing deal
The delivery of digital terrestrial TV in Malaysia took a major step forward when MYTV Broadcasting and Telekom Malaysia inked a 15-year RM1-billion deal for...
