New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Tagged: tv
Programmatic TV: A Monumental Upgrade For Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management...
NetBooster EMEA selects ONE by AOL: Video
AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to...
AOL Expands Programmatic Targeting and Attribution for Mobile Apps
Enables ONE by AOL customers to efficiently target audiences within mobile apps and measure ad impact, from TV to mobile. New York, NY – AOL...
The Video Ad Market Could Be Unrecognizable In 6 Months
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO...
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
Failed Comcast-TWC Merger Asserts TV Audience Arms Race
The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable...
MVPDs: Key Players In Programmatic TV, But Keep An Eye On Over-The-Top TV
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jonathan Bokor, senior...
Google Gets Into Cross-Screen TV Forecasting
Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling...
WideOrbit Unveils Programmatic Marketplace For Local TV Broadcast Advertising
On Monday, WideOrbit, a broadcast tech provider and a cross-channel SSP, officially launched WO Programmatic TV, a local broadcast TV marketplace that had been in...
Cox Turns Up The Dial On TV Automation With Launch Of SSP Videa
Video supply-side platform consolidation was huge last year – Telstra (Ooyala) grabbed Videoplaza, Facebook bought LiveRail and RTL Group planted a majority stake in SpotXchange....
YouTube’s Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
TV Networks Put Subscriber Caps on Skinny Bundles and Streaming Video Services
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
How CBS Strategizes Cross-Screen Video
Depending on whom you survey, linear TV viewership is either flat or rapidly declining. Thus, increasing digital’s revenue share is a priority for networks like...
