Hulu to Open a Private Ad Exchange Powered by Facebook’s LiveRail
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
Tagged: tv
BlackArrow Acquisition A Bid To Cozy Up With Buyer Dollars
AdExchanger | BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a...
Astro gets into e-sports, Dota 2 broadcast pulls in 1.5mil viewers
The live broadcast of The International 2015 Dota 2 Championship (TI5) videogame tournament by pay-TV operator Astro Malaysia Holdings Bhd from Aug 4-9 attracted close...
Viacom: TV Media 2.0 Will ‘Connect Viewing And Audience Data Deterministically’
AdExchanger | It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue...
Advertisers Ramping Up Use of TV Audience Data to Target Complementary Video Campaigns
– 91% increase in campaigns choosing to target with TV data – 11x increase in number of cross-screen campaigns since last year NEW YORK –...
Simulmedia Releases INSIGHTS For Rapid, Interactive Post-Campaign Reporting
Powered by Simulmedia’s VAMOS Platform, INSIGHTS offers self-service reporting and analytics NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through...
Google’s YouTube Signs Up Everyone but TV for New Paid Service
Google’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own internet stars...
Netflix Global Audience Soars as New Markets, Shows Draw Viewers
Netflix said its internet TV service grew to 65.6 million subscribers in the second quarter, thanks to popular original shows such as “Daredevil” and “Orange...
For B2B Marketers, Video Represents A Golden Opportunity
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Ray,...
Turner Broadcasting: TV Companies Can Have Data Clouds Too
AdExchanger | Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the...
As Viewers Migrate To Mobile And Connected TV, Data Helps ESPN Gauge ‘Total Audience’
AdExchanger | As video views shift from desktop and linear to mobile and over-the-top – Hulu, for instance, just revealed more than 58% of streams...
Catcha’s iflix expects to raise well over U$100mil
Expect Internet TV service iflix to raise well in excess of US$100 million as it presses on with delivering great entertainment value to its subscribers....
22squared Taps Videa for First Programmatic Test with Linear TV
Videa’s Programmatic TV Advertising Solution Powers Campaign for PGA TOUR Superstore Opening Atlanta – Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television,...
MCN and AOL Bring Together Data, Technology and Media to Create Programmatic TV Marketplace
Four key agencies operational within first month as programmatic continues to take hold LONDON – AOL Platforms, a division of AOL, and Multi Channel Network...
Music at the Core of Apple’s WWDC 2015 Keynote
Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s...
Programmatic TV Growing; Mobile Reality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019,...
