Netflix Wants to Be on Your Cable TV Box
Netflix, the world’s largest subscription-streaming service, wants to attract more customers by adding its web-based movies and shows to U.S. cable systems, Chief Financial Officer...
Tagged: tv
Early adopters give smart TV’s the “Thumbs Down”
According to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the “Thumbs Down” as viewers prefer to use tablets and Smartphones...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Adap.tv’s Tech Stack Overhaul Attempts To Mirror The ‘iTunes Path’
Video marketplace operator Adap.tv, fresh from the closing of its $405 million sale to AOL, is revamping its products to appeal more directly to buyers...
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by...
Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t...
As TV And Digital Screens Blur, Audience-Buying Metrics, Not GRPs, Will Dominate
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has...
Zeebox’s Peter Yardley-Jones On Second Screen, RTB in TV and More
This interview was republished, courtesy of Xcede. Related Event: OPS Via Admonsters
TV Ban Looms For E-Cigarette Marketers
Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing...
The Next Big Ad War: Netflix vs. Hulu vs. Amazon
We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are exchanging blow after...
AT&T’s Stone-Faced Funnyman Beck Bennett Is SNL’s Newest Cast Member
AT&T’s stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC’s...
Viacom Reaches Settlement on SMS Spam Lawsuit
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May. The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock...
How YuMe Feels About AOL Raining on Its IPO Day (Not Too Bad)
Today was supposed to belong to YuMe. The video advertising company made its Wall Street debut Wednesday morning, but a couple hours before its CEO...
Why Vogue Chose Ovation TV for Its Reality Series With Anna Wintour
When Vogue Editor Anna Wintour shows up this December in “The Fashion Fund,” she won’t appear on a high-profile network such as Bravo or A&E,...
A Tour of YouTube’s Los Angeles Studio
Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke...
Google Tries to Channel TV Again with Chromecast
Over the last decade, Google has extended its reach from desktop computers to smartphones and tablets. Yet despite years of trying with complex products like...
