How Mary Meeker sees the future of mobile
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive...
Tagged: trends
Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There
In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much...
Now & Next: Chat Apps
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of...
And it is ‘transparency’ that makes Google the top brand
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No. 1 position in the 2016...
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
Have great content? Make the most of it
New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as...
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
Customer Engagement Survey: Brands Failing to Meet Mobile Communication Expectations
Ahead of the weekend, tyntec — a telecom-web convergence company — issued the results of its survey conducted in partnership with Ovum, which uncovers new...
Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO,...
Mobile Device IDs Will Lead in a Converged Media Landscape
The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge....
Focus on ‘ideas’ & mobile video: Facebook Award trends from 2016
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report
MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company has taken a new approach...
4 biggest trends from CES Asia
Last week saw Asia’s finest tech minds descended on Shanghai for the second annual CES Asia. Covering an area roughly the size of four soccer...
Hong Kong has the most connected population globally: Study
Hong Kong held steady as having the world’s most highly connected population followed by North America (USA, Canada and Mexico), according to GfK’s Connected Consumer...
