AKQA on search marketing in a post-browser future
You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know...
Tagged: trends
Trends and Priorities in the Media and Entertainment Sector
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
Game On: Beacons Helps Sports Teams Reclaim $1 Billion in Lost Ticket Sales
Proxbook, a global directory of proximity companies, has just released its Q2 2016 Proxbook Report, which has aggregated information from more than 330 Proximity Solution...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping Season
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still...
When content meets data, real conversations begin
The mobile device is central to our lives today. We communicate, connect, share and transact on the most important aspects of our daily lives –...
New Study Probes the Priorities and Challenges Facing Digital Publishers
This week, our friends at Mixpo released their latest report, The State of Digital Advertising for Publishers. Through a combination of interviews and survey data,...
33Across Launches New Publisher Dashboard
Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting NEW YORK – 33Across, a global publisher monetization platform, announced a...
Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
Dana Anderson, Jack Dorsey, Martin Sorrell to speak at dmexco 2016
The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well...
Trending’s secret sauce? Videos
Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
Mobile programmatic is now an established digital channel: Stats
In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition “from emergent to established.” In its Global Mobile Programmatic Trends Report...
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
The Top 100 Digital Agencies in 2016: Key movers & shakers
In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report. Top 10 agencies (ranked by fee...
