Content’s reign continues in a world of digital disruption
Few sectors of the economy have been impacted more by digital disruption than the entertainment, media and publishing industry. Content has always been the industry’s...
Tagged: trends
Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a...
Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for...
Digital’s share of media spends to grow 14.4% in 2016: GroupM
Fraud, viewability, ad blocking and measurement are the biggest issues for the advertising investments in digital media globally. This was highlighted in GroupM’s Interaction report which...
UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B Global Digital Ad Market
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights...
Programmatic continues to drive mobile CPMs: Report
Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an...
Publishers: Weigh The Risks Of Platform Content Distribution
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler,...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Marketers will seize the customer experience by 2020: Study
About 86 per cent of marketers say they will own the end-to-end customer experience by 2020, according to a study of nearly 500 chief marketing...
Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee
Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In...
Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
DynAdmic Opens an Office in Mexico; IAB Brazil Launches Mobile Ebook
This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin...
Pin This: Social Site Pinterest Now Testing Video Ads
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett...
The ‘last mile’ is important for ecommerce: Sephora’s Ronan Hurley
Retail ecommerce sales in Asia-Pacific were expected to hit USD 877.61 billion in 2015, up 35.7 per cent from 2014, according to an eMarketer report....
Connect Online Advertising with Offline Environment: My Day As a Moment Marketer
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where...
