Finally back… + Banner Heat Map
We are finally back after a loooooooooong break! And to kick off, we have a new very useful for all companies running banner display campaigns –...
Tagged: tracking
Interactive tracking, measurements & campaign ROI
Thought I should share some of the lastest analytics news/tools I found… Microsoft Excel-Google Analytics integration Through one of my LinkedIn groups I found this...
Online audience profile targeting
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
Great use of Twitter – Part 2
Part 2 of great Twitter cases: Tweeding restaurant on wheels Restaurants on wheels have already come a long way… Now the taco truck—a longstanding institution...
Great Use Of Social Media Buzz
Yesterday I found this great case on how you can use social media buzz to build awarness, interact with your consumers and get them to...
Google Analytics on your Mobile Phone
With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. We have already seen...
Razorfish measures the social media value
Razorfish (one of the world’s largest interactive agencies) filed for a patent back in December for how to measure social influence. Today social media apps...
Basic tracking tools for your website
CNET published this list of 12 online applicatons that track your site or blog’s traffic. Some are better than others, but they’re all designed with the...
WPP Announces $25m Investment in Omniture
Actually this is old news… (3 months), however still interesting from the point of view, that WPP (and thereby Group M’s media agencies) now are going...
News from YouTube and Myspace…
Found these 2 articles about a new ad-funded video service on YouTube and a Partnership between Myspace and Visible Measures: The joint venture made by...
Eyeblaster provides us with great campaign overview and dwell time!
In august last year, Eyeblaster achieved highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user...
comScore tells us how online advertising works…
In a new report published in December 2008, comScore gives us their views on how online advertising works – is clicks and click through rates...
