It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/03/2013
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/02/2013
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 12/12/2011 · Last modified 09/09/2013
Screw Viral Videos! The Orabrush YouTube Marketing Story: http://t.co/qsOrIdpk # Super Cool Old Spice MANta Claus video + website: http://t.co/uy3wA4u6 + http://t.co/porKcoxK # Social Marketing...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 05/12/2011 · Last modified 09/09/2013
P&G Beauty & Grooming Launches StyleUnited Web Site http://t.co/CkNXBvA8 # Adobe to Acquire Efficient Frontier, Leading Digital Ad Buying and Optimization Platform: http://t.co/PMOLfCdg # WordPress...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 21/11/2011 · Last modified 09/09/2013
Google to Roll Out AdX in China: http://t.co/8U62RObl # Adform Launches Its DSP Solution In Europe; Tight Integration With Existing Ad Server Seen As Key...
Tracking real Social Media engagement with IPM(nteractions per thousand fans): http://t.co/aPQJ8iLc
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 18/07/2011 · Last modified 09/09/2013
New YouTube Design – Cosmic Panda Lets You See Around Corners and Over Walls: http://t.co/DYmV7oS # First impressions really do count… http://lnkd.in/hi8ja8 # 6 Successful...
Ad Networks Continue Tracking Users Who Opt Out: http://t.co/xxxNnjB
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 11/07/2011 · Last modified 09/09/2013
How mobile phones are becoming the new credit card [Infographic]: http://t.co/NJoLRea # Google to Businesses: Don't Create Google+ Profiles Yet: http://t.co/uPRMOAC # GroupM: Digital's 2011...
Ghostery – cool tracking tracker tool that easily let’s you track tags, web bugs, pixels and beacons: http://www.gh…http://www.ghostery.com/
Digital marketing / Interactive marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 15/02/2011 · Last modified 09/09/2013
Ad spend Mobile advertising spend set to skyrocket Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV Advertising and marketing news Print...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 10/01/2011 · Last modified 09/09/2013
The first of many weekly marketing news updates here in 2011… Advertising spend Forecast: 10% growth in online ad revenue this year Online Ad Spending...
APAC / Asia / Digital marketing news Asia (APAC) / Interactive marketing
by Copenhagen INK · Published 22/12/2010 · Last modified 16/01/2013
A new digital research done by TNS in six Asian Markets (China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand) has just been published. The research...
In a recent marketing and media survey by Datran Media marketers was asked to address their toughest challenges in this increasingly difficult economy. Survey results showed a...
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