Cheil OpenTide appoints Peter Shen as Chief Creative Officer
Cheil OpenTide, the digital marketing services company within the Cheil Worldwide group, has appointed Peter Shen as its new Chief Creative Officer. This is also...
Tagged: tools
Nielsen, comScore At A Cross-Screen Measurement Crossroads
As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are...
How Data Can Be Used For More Than Just Audience Targeting
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
dmexco puts spotlight on programmatic video advtg in Singapore satellite
Programmatic has become the buzzword for the region. To add to that, the growth of video advertising is redefining the early impression of programmatic trading...
How Microsoft got Office 365 users to balance work and play
Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
Mindshare ‘Loops’ adaptive mktg to paid media
Mindshare is revisiting the role that live data feeds can play in media strategy and decision making. In an attempt to enable marketers to make...
New Yields For Yieldex In Programmatic Direct
Premium publishers have needed some convincing to open up their more valuable inventory to programmatic buying technologies. But interest in tools that streamline the often...
Why analytics & paid search teams should work closer
Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
How Three Targeting Tools Can Drive Mobile RTB Adoption
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Why training & skill development define a business’ future
The power and reach of the digital space in today’s world is growing at a tremendous rate with many brands realising the importance of adopting...
How Microsoft SG educated consumers on the dangers of piracy
Microsoft Singapore partnered with Wunderman Singapore to develop and launch the Piracy Uncovered website to help educate the target audience on the actual costs of...
Kantar, SecondSync… Why measurement is key to Twitter
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully...
Five Qs to MediaMath’s Greg Williams on programmatic in Asia
For some, there is a conflict of interest between technology and creativity. For others, the two go hand in hand. Technology empowers creativity and also...
2014 – The year when the ‘free’ social media mktg gravy train derailed
The year 2014 may be remembered by digital marketers everywhere as the year when social media ceased to become a free-to-play platform. Today, the three...
