Israeli Chocolate Brand Takes a Tip from Katy Perry
It seems WhatsApp — the free international texting and chat app that was featured in a recent Katy Perry video — is the place to...
Tagged: study
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2013)
Asia Digital Marketing News SIA hunts for digital help Ogilvy takes a stake in digital firm PennyWise Sa Sa adds lifestyle appeal to its brand...
Programmatic Video Advertising Will Grow Tenfold Between 2012 and 2015 in Europe According to IHS
In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON – SpotXchange, the largest global marketplace of digital video...
Survey: Americans Still Trust Government More Than Tech Companies
Given revelations of widespread clandestined data collection by the National Security Agency, you’d think the U.S. government would have a PR problem. But that’s nothing...
Android vs iPhone: The State of Mobile Commerce
Google’s Android mobile operating system passed Apple’s iOS in market share more than a year ago. But a new study of e-commerce transactions shows there...
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
Dunnhumby-Datalogix Study Upends Assumptions On Price Sensitivity
Marketers should broaden their view of the price-sensitivity spectrum or risk missing out on valuable consumer behaviors that impact their media buys, one study suggests....
OpenX Expands to Germany
Digital Media Industry Executive Dimo Velev Appointed Regional Director DACH, OpenX GmbH, to Extend Reach of OpenX’s Digital Monetization Platform in Europe From New Munich...
Moontoast and Shoutlet Partner to Integrate Social Rich Media Ads with Social Campaigns for More Dynamic and Enriched Social Engagement
Social Campaigns One Step Closer to Proving Social ROI BOSTON – Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the...
eXelate conneX Cloud Infrastructure Service Maximizes Data Reach, Throughput and Profit for Offline and Online Data Providers
Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs...
Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media are winning the Mobile Display Game
CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings...
Study: Mobile Commerce Transactions Reach $10.6B Mark
The rapid adoption of tablets and smartphones has not been matched with equal intensity by the number of digital sales transactions occurring on those devices,...
Study Rates Three Methods Of Cross-Platform Targeting
In a new report, Forrester Research senior analyst Joanna O’Connell identified the pros and cons of three of the most common techniques for targeting consumers...
Study: Consumers More Likely to Shop On Mobile Devices Than PCs
While the “Year of Mobile” remains elusive for advertisers, it appears to have already arrived for e-commerce. Smartphone and tablet users are more likely to...
Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award
CHICAGO – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award...
OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers
Brand Impact Study shows advertisers the changes in products viewed within retailer websites as a result of their online campaigns BOSTON – Advertisers who wonder what...
