NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
Tagged: social networking
APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Put consumers at the heart of your digital plan: GroupM’s Samraat Kakkar
Samraat Kakkar, Head Digital, Group M – Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as...
What made it to DMA’s Top 20 in 2015
Content is King – well, at least on the most read list of Digital Market Asia, it surely is. With the ad blocking debate raging...
Award-winning Malaysian team out to pursue social good
A Malaysian team won MasterCard’s Masters of Code global hackathon by building a software platform to manage the salaries of foreign domestic workers, but that’s...
Six marketing predictions for 2016
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
Topsy, the Internet’s favorite social media analysis tool, has died at 8
Topsy is dead. The Internet’s favorite social media analytics service unexpectedly went offline last night, tweeting “we’ve searched our last tweet.” Topsy.com redirects to a...
Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
#mavericksindigital: Online video, the next boom for Japan
Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media...
Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
Collision & Convergence – Hype or Reality?
Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests...
Facebook’s Periscope-killer, Live Video, is rolling out to everyone
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality. The...
