Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/12/2015
ABC and Target are pulling a bit of marketing magic out of their magical carpet bag when the brands broadcast “Mary Poppins” as part of...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
As Google+ redefines its image to focus on communities and collections, GlobalWebIndex looks at why the social network is more popular than you might think....
PT Unilever Indonesia has awarded digital marketing duties for Rexona deodorant to Mirum Indonesia, expanding the wide portfolio of brands handled by the digital agency....
TubeMogul, an enterprise software firm for brand advertising, has reported an increase in programmatic advertising activity across all key ad formats in Australia and New...
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
The rapid transition to smartphones in Asia Pacific appears to be limited to specific categories in some markets, and shows varying trends in others, creating newer sets of...
If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more...
Sony’s latest digital ad for its flagship Xperia Z5 phone may have seemed just like a regular video, but Scandinavian viewers with a bit of an eye...
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
As the world of mobile is evolving, so too should the strategies marketers deploy. New technologies are providing exciting opportunities for marketers to create multi-channel...
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