8 tips to navigate 2017’s marketing landscape
According to Deloitte’s Global Technology, Media and Telecommunications (TMT) survey, Singapore ranked highest globally for smartphone penetration, with nine out of 10 respondents having access...
Tagged: social networking
AdAsia opens Cambodia office
AdAsia Holdings has entered Cambodia with the launch of an office in Phnom Penh. Similar to the move into Hanoi, the Phnom Penh expansion serves...
The Wall Street Journal to close Google loophole entirely
The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones...
iCrossing President On Voice Search: ‘I Don’t Even Think Google Knows How It Will Develop’
AdExchanger | Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which...
Dunkin’ Donuts Taps Mobile for Valentine’s Day Marketing, Engagement
Dunkin’ Donuts is helping fans celebrate the season of love with a full schedule of social programming around Valentine’s Day. Among the hyped components of...
Leadership Change at Sizmek; InMobi Partners with Adsquare
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare...
#BetterInternet experience for Singapore in 2017
The way we interact with one another has changed over time and several of our conversations, relationships and purchases are now conducted online – via...
Content 2020 – A look at the new digital era
Today’s increasingly connected world has introduced a slew of new digital media platforms, each jostling for the attention of ‘digital-native’ consumers. This has put immense...
Hootsuite acquires ad tech firm AdEspresso
Hootsuite has acquired AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than USD 500...
Top 3 technologies revolutionising ecommerce
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies...
#sowhoknew: How Beyoncé OWNS social media
Beyoncé is pregnant. With twins. Unless you have been living under a rock you will know this. The already iconic picture was released on Instagram...
How Mediabrands’ Society Is Bringing The Message Closer To The Medium
AdExchanger | IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and...
Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line
Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing...
AppNexus Partners with Index Exchange; New Data Hub at Sizmek
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek...
Facebook updates metrics to win back advertiser trust
2016 was not so good for Facebook when it came to advertiser’s trust as it accepted that it made errors with its metrics. The social...
DT appointed by International Table Tennis Federation for an intuitive app
Creative technology agency DT has been appointed by the International Table Tennis Federation (ITTF) in a bid to amplify its new high impact, shorter format...
