COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/01/2017
Visitors to Apple’s Chinese homepage lately have been greeted by artwork of vibrantly colored roosters. Apple hired Chinese contemporary artists to use its computers, tablets...
It’s that time of the year again. In the northern hemisphere, coats are worn as temperatures drop. In the southern hemisphere, the opposite happens. Across...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/01/2017
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business...
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the...
Fake news: hoaxes, propaganda, and misinformation deliberately published to mislead, rather than entertain audiences, has caused fear and confusion across the world, from news publishers...
First impressions matter so much because they happen fast, and they stick. We make these judgments in a nanosecond (it takes only seven seconds to...
Porsche has launched its new ‘What is Courage?’ campaign, redefining courage in the New Year with celebrated Hollywood actress Michelle Yeoh, internationally acclaimed chef and...
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so...
New report sheds light on the mindset, motivations and behaviors of today’s mobile gamers SAN FRANCISCO – Tapjoy, the leading mobile monetization and engagement platform,...
Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth...
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/01/2017
LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to...
In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing number of different communications channels...
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