Trending in India: Satirical or hurtful?
This time something that was trending in India occurred thousands of miles away in Central Paris but it continues to send chills across the journalism...
Tagged: social media
How Poppin is turning your favorite color into a data empire
“Work happy.” Poppin’s catchphrase was originally an appeal to overlooked office drones sitting in colorless cubicles, unaware of how their uninspiring environs affected their lives....
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
What made it to DMA’s Top 18 most read in 2014
The year 2014 was the year of mobile, thus it is not surprising that articles about marketing on mobile, app monetisation and ad formats on...
What clicks for brands’ mobile apps in India?
Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for...
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Digital brand advertising grew by 15% in 2014
Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns...
Trending in India: From Atal Bihari Vajpayee to Santa Claus
While India is thoroughly engrossed in Christmas and New Year fever this week, the news world has too quietly slipped into hibernation mode until the...
DMA Digital Diary: ‘Tis the season to be jolly
The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in...
Top ten apps for 2014
As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it...
Diversity is the Only Consistency for Brands Killing it on Social, According to the evalue™ Retail Index
Champs Sports and GameStop at the Top of Their “Game” on Social; Tiffany & Co. is Crushing Other Retailers with its Engaging and Impactful Social...
Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys. A mere two years ago, 51...
All Day: From viral Twitter feed to media company hopeful
Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier...
All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which has been fraudulently foretold for...
Now, App Publishers can finally understand who is using their app!
There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to...
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
