OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Tagged: social ads
Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers
Even if you’ve never heard of PlayBuzz, you’ve probably come across its end product. Its platform is behind such Facebook quizzes as “Which Disney Mom...
The Justine Sacco redemption tour: Too little too late?
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
The Digiday Super Bowl 2015 live blog: Everything but the game
Welcome to Digiday’s weekend-long (and a bit on Monday) coverage of the 2015 Super Bowl, set to be played Sunday evening in Phoenix, Arizona. You’ve...
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course,...
Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile...
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
Trending in India: Satirical or hurtful?
This time something that was trending in India occurred thousands of miles away in Central Paris but it continues to send chills across the journalism...
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Diversity is the Only Consistency for Brands Killing it on Social, According to the evalue™ Retail Index
Champs Sports and GameStop at the Top of Their “Game” on Social; Tiffany & Co. is Crushing Other Retailers with its Engaging and Impactful Social...
Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys. A mere two years ago, 51...
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
E-book service Bookmate begins SEA chapter with StarHub
Social e-book reading service Bookmate has officially launched in Singapore in an exclusive partnership with information communications provider StarHub, as part of its international expansion...
Facebook to Make Sure the Right People See Publishers’ Posts
Facebook keeps coming up with ways to reduce the amount of bloat in people’s news feeds. But while recent efforts have angered those putting out...
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
