How Different Image Characteristics Drive Pinterest Engagement
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest. Via digiday,com
Tagged: social ads
SMS Marketing Comes of Age at mobileStorm
For more than a decade, mobileStorm has been an industry-leading provider of email, mobile, and social communication tools and technologies for a host of diverse...
Interesting smartphone facts:More Androids than babies!
We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce,...
Behind Twitter’s Savvy Embrace of TV
The social platform has become a favorite of agencies and media companies by catering to their needs. Via digiday,com
Marketers Beware: Facebook Losing Steam with Teens
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note....
Sprint Gobbles Up Neighbors Handmark and OneLouder
Sprint has just confirmed its acquisition of app developer Handmark and its social and mobile advertising subsidiary OneLouder. According to the nation’s third largest wireless...
Amex and Twitter team up for Mobile Commerce
Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like. Recently venerable...
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
12 Alarming Stats About Social Media
Facebook has been linked to 66 percent of divorces. Via digiday,com
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
Infographic: LinkedIn Continues to Change How We Hire
If you are doubtful of the profound impact that social media exerts on how we find work and hire employees today, the team at Masters...
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
The golden rule for social marketing and social games is the same. Source: ClickZ Asia
Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and is said to be the first insurer to have a presence on the social...
UNICEF: Likes Don’t Save Lives
The non-profit is boldly urging people to go beyond feel-good social actions and put their money where their mouth is in making change. Via digiday,com
Infographic: What You Need to Know About Facebook Mobile Ads
With the clock counting down until Facebook reports earnings and mobile ad revenue (on Wednesday) for the first quarter of 2013, all attention within the...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
