The (Social) Life Of A Media Buyer
Life as a media buyer can be far from glamorous. The hours are long, the spreadsheets are boring, and the entry-level pay is meager. But...
Tagged: social ads
Hill Holliday’s Ilya Vedrashko on the Trouble With Social Listening
Ilya Vedrashko is fascinated by digital interactions and what they tell us about people. Though his work heading a team of consumer-intelligence analysts at Hill...
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Mini Mocks Weiner With Selfie From @CarlosDMotor
Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was...
Intel and Toshiba Invite You To Save The World From Hairy Aliens
The brands are creating their third social film, a comedy that everyday consumers can audition for online. Via digiday.com
Mentos Personalizes News Bulletins For the ‘Selfie’ Generation
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be...
Facebook Turns In Big Quarter As Mobile Ads Drive Growth
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
Facebook Acquiring Smart Young Software Company
Today in London, Facebook announced it’s latest acquisition. Joining the world’s largest social network is Monoidics, a leading pioneer in code verification software. “This asset...
Onalytica – solutions that unlock the value of online data
Onalytica – an interesting company to be aware of: Onalytica was established in 2004 and helps organisations meet the challenges of a constantly moving world. The...
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
Beyond Push Notifications: The Rise of Multi-Channel App Messaging
The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile...
Brands Tweeting About DOMA Defeat
Brands are tweeting their support of marriage equality, but some have done it in a way that seems phony. Should brands get involved in social...
WeChat or Weibo for Luxury Brands? [Video]
Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Source: ClickZ Asia
Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
