Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
Tagged: social ads
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
Here’s What’s Happening in mHealth Today
Here are some of the top stories in mobile health that we’ve been monitoring this week on our sister site mHealthWatch. Infographic: How Are Patients...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
The wider impact of Facebook Home
With industry commentators predicting the arrival of a Facebook phone it was a small surprise to most when Facebook actually came out with ‘Facebook Home’. ...
China: Using Social Scoring to Assess KOL Effectiveness
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each...
Tiger consolidates global digital business
Global – Tiger Beer has consolidated its digital and social media account, awarding it to independent agency iris after a pitch. Source: Marketing Interactive
China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Source: ClickZ Asia
More Nonsensical Brand Tweets
Awkward social moments with Skittles, Starburst and Kotex. Via digiday,com
Social and Digital in Japan: What’s Next?
Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond. Source: ClickZ Asia
Zynga to Launch Its First Real Money Games in The U.K. Wednesday
Tomorrow, social gaming giant Zynga will introduce to the United Kingdom its first real-money gambling product made possible through a partnership with online gaming firm...
Facebook to Make Major Android Announcement Next Week
On Thursday, Facebook began sending out invitations to a major media event scheduled for next week in Menlo Park, California. Scheduled for April 4th at...
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
Focus on Small Data to Succeed in Big Data Chaos
Big data in social marketing is misplaced. Here’s why. Source: ClickZ Asia
