Coke, BBH run a hackathon
Singapore – Here’s what the three-day hackathon looked like. Via Marketing Interactive
Tagged: singapore
Xaxis Names Henry Stokes Director, Client Development for APAC; Elevates Arshan Saha to Director, Southeast Asia
Moves Reflect Continuing Growth in APAC Region; Company to Expand Presence from Nine Markets to Thirteen by Year’s End SINGAPORE – Xaxis, the world’s largest audience...
New iPhones: How Much Are They and When Do They Launch?
Apple on Tuesday officially raised the curtain on two new iPhone. And by the end of next week, the iPhone 5S and iPhone 5C could...
The New York Times Company Announces First International New York Times Conferences
NEW YORK – The New York Times Company announces its first International New York Times conferences in Hong Kong and Singapore in October. “It is affecting...
India: The Next Mobile Marketing Trendsetter?
India is not only one of the fastest growing mobile populations on the planet, it’s also home to the mobile marketing trends of the future....
Cloud Marketing Platform Turn Launches Japan Operations
Cloud Marketing Platform Turn Launches Japan Operations Tremendous Regional Growth Spurs Asia-Pacific Expansion for Top Marketing Software Company REDWOOD CITY, Calif. and Tokyo – Turn (www.turn.com),...
Agencies’ worst digital horror stories revealed
Singapore – “The client didn’t like how Internet Explorer displayed his website and wanted us to change it. Not the website – Internet Explorer.” Via...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
Mobile Marketing Association Ready to ‘Deconstruct Mobile’
This September, for the fifth time, the Mobile Marketing Association will return to Singapore for MMA Forum Singapore 2013. The Mobile Marketing Association is praising...
‘Our Industry Needs a Pivotal Change Towards Accurate Causal Measurement’, by Robin Davies, Country Manager UK, DE & APAC, Mediaplex
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in...
StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Mobile advertising updates in Asia Pacific. Source: ClickZ Asia
MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
Spotify Inks Major Launch Advertisers As It Expands Into Asia
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Source: ClickZ...
Analytic Partners joins Shopper Marketing 2013
Singapore – Analytic Partners will sponsor Marketing Magazine’s Shopper Marketing 2013 conference. Source: Marketing Interactive
