McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table EMERYVILLE, Calif. – Exponential Interactive,...
It’s been a big year for mobile ad exchange MoPub. The 3-year-old company opened new offices in London, Singapore and New York, reached a revenue...
Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
Asia Digital Marketing News Master Class: How Brands Create Content At Scale Things We Learned: Newsrooms Adrift in Data Matters SK+G, mobileStorm Bring New Mobile...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/10/2013
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
Asia Digital Marketing News Social Media Marketing: The ROI is Not MIA Here’s What Happened in Mobile Marketing This Week Infographic: The Social Media Facts...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/09/2013
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
64% Of Advertisers And Agencies Increasing Spend On Online Display Advertising; Investment Especially Strong In US, France And The UK. Rise Of RTB And Private...
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46%...
Singapore – Rather, it should be a time to assess an agency’s competencies and chemistry, says Mangham Gaxiola’s Stephen Mangham. Here’s how the agency worked...
Global – At least 18% of advertisers and agencies in APAC have started their own private marketplaces, says a study on the progress of the...
Asia Digital Marketing News SIA hunts for digital help Ogilvy takes a stake in digital firm PennyWise Sa Sa adds lifestyle appeal to its brand...
Global – Singapore Airlines is on a hunt for a new agency to push its online presence. More details here. Via Marketing Interactive
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