Golin appoints Zaheer Nooruddin as Head of Digital Innovation in Asia
Accelerating the adoption of its integrated communications model, known as g4, Golin has appointed Zaheer Nooruddin as Head of digital innovation, Asia to ensure its...
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BMC Software gears up in pursuit of APAC opportunity
With a new “laser-focus” on the Asia Pacific region, BMC Software seeks to beef up its management bench and sports a refreshed solutions portfolio to...
India, Indonesia lead APAC ad spend growth, China slows down: MAGNA
MAGNA Global has revisited it ad spend forecast numbers as the year comes to a close and the dynamics of various markets become clearer. While the...
Hong Kong, Australia affluents most engaged on mobile: AdNear
In JAPAC, affluent travelers in Hong Kong and Australia have emerged to be the most engaged on their mobile devices, according to a study by...
Times of India Investing in Ad Tech Stack to Ensure Continued Growth
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group Times of India Group, and how programmatic advertising is playing...
SpotXchange rides programmatic growth wave, quadruples revenue
SpotXchange, a video advertising platform, is bidding farewell to 2014 on a positive note with a strong performance to show in its financial results. Most...
Trending in India: Delhi gears up for Micromax Indian aces
As International Premier Tennis Leagues takes the Indian capital by storm with grand-slam level fever seen amongst most tennis fans in the country. This is...
70% Singapore smartphone users give thumbs up to mobile ads
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
Brilliant Basics expands Asia presence; sets shop in Singapore
Brilliant Basics (bb), a global design and digital product studio headquartered in London, has commenced its Singapore launch. The firm creates intelligent, simple-to-use digital products...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
GNum out to bridge online and mobile communications
With a go-to-market strategy that’s centred on working with telco operators and not against them, for Singapore startup GNum Pte Ltd, it’s all about the...
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
Xaxis appoints Mickey Zhang as China’s Managing Director
Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee...
Mobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
New opportunities ahead as mobile onliners set to reach 173 mn in India
Following the unprecedented rise in the mobile consumers in India, internet is expected to witness its next wave of consumers through the mobile device, according...
