Eric Schmidt’s Venture Cash Funds Data Startup
Google Executive Chairman Eric Schmidt’s venture capital fund is part of a $3 million investment in a very young data startup. Israel-based Datorama just brought...
Tagged: search
Best Practice Series: Strategic Online Reputation & Social Media Management
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
‘Agencies & Tech: Better Out Than In?’, by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
Google Still Suffering Ad Price Declines As Search Goes Mobile
Like most companies that derive their revenue from digital advertising, Google has been hurt by consumers’ migration to mobile. The search giant found little relief...
Infographic: The Death of SEO? Say It Isn’t So!
“Reports of my death have been greatly exaggerated” is a quote often attributed to Mark Twain. But if SEO could talk, it would probably say...
Consolidation And The Rise Of Ad Tech Fatigue
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of “ad tech fatigue” can be seen everywhere...
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
Mozilla Vs IAB: The Unseemly Spat That Is Masquing A Looming Crisis For The Industry
We witnessed a “gloves off” interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that...
Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700...
Why Twitter Embraced Retargeting
Retargeting based on real search intent, as opposed to tweets or Facebook Likes, is an advertiser’s “wet dream,” says one exec Via digiday,com
