Say Goodbye to Google Reader This Weekend
More than just the month of June will come to an end this weekend. On Monday, Google Reader will also be no more. “We launched...
Tagged: search
Report: Majority of Fortune 100 Companies Are Not Google Compliant
Google’s recent announcement about upcoming changes to its mobile search algorithm may cause 90 or more Fortune 100 companies to lose search visibility among consumers...
‘The Risks & Rewards of SaaS Technology’, by Marcus Law, Marketing Manager SLI Systems
Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as...
Has #Facebook just become #Twitter?
The hashtag Innocuous little fellow the hash symbol, I’ve always looked at it as a slightly drunk noughts and crossess grid. It’s been around for...
Infographic: A Beginners Guide to Content Marketing
On Monday, Social Media Today published an interesting new infographic from Demand Metric. Although content marketing has always existed, it’s no longer produced and delivered...
iOS 7: A Stud or Dud for Mobile Advertising?
With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s 24th annual Worldwide Developers Conference,...
How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
‘Every Brand Will Soon Need a DMP’, by Robin Davies, UK Country Manager, Mediaplex
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task....
Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Are Local Media Companies Missing Out On Big Display SME Opportunity?
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local...
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
