YouTube’s Cristos Goodrow on why views are a ‘bad’ metric
How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are...
Tagged: search engine
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
The NFL reminds us how great brands are built
Jeff Rosenblum is the founding partner of Questus, a San Francisco-based digital agency Bill Walsh sported pressed khaki pants, neatly combed white hair and a...
Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
Google Calls EU’s Demands ‘Peculiar and Problematic’
Google ridiculed as “peculiar and problematic” demands by European Union antitrust regulators to change the way it displays search results. The U.S. Internet giant on...
SVG adds Komli Media to overall offering
After selling out the SE Asia operations to Axiata’s Adknowledge group earlier this month, Komli Media has sold out its India operations to Smile Vun...
Flipkart’s Ravi Vora steps down as CEO of Strategic Brands
Ravi Vora has stepped down as the Chief Executive Officer of Strategic Brands Group at Flipkart. Prior his appoint as the CEO of Strategic Brands, Mr...
The Impending Commoditisation of Marketing Technologies
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the...
#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
Switched on Media adds 12WBT to its client roster
Following a competitive pitch, STW’s digital marketing agency Switched on Media (SoM) has added the Michelle Bridges 12 Week Body Transformation (12WBT) to its client...
Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
China, India lead mobile shopping globally
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to...
