Tips & tricks to develop a ‘data’ culture in agencies
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
Tagged: search engine
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
Wego appoints new GM for Indonesia, current one promoted
Travel search site Wego has announced the appointment of Ruwie S. Rahardjo as general manager of Wego Indonesia, replacing Graham Hills who now been promoted...
Rocket Fuel Promotes Sales Chief Randy Wootton To CEO
AdExchanger | Eight months after former CEO George John stepped down and the company started a search for his replacement, Rocket Fuel has decided to...
Apple Gives Video Publishers An Early Holiday Gift: Search
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
PepsiCo awards Kurkure’s digital mandate to Glitch
PepsiCo India developed and produced Kurkure, is all set to be officially represented by the Glitch. The mandate includes communication, display, search, mobile and analytics....
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind...
Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
AdExchanger | TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million...
Cohn & Wolfe Chief on why Six Degrees was important for its Asia growth
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
Cohn & Wolfe Chief on why Six Degrees is important in its Asia growth plans
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
What Microsoft’s move to Baidu from Bing in China means
Bing has never really taken off in Asia. Most countries are seeing low single digital usage rates. And in China, it’s almost virtually non-existent ever...
Google to match Facebook by giving advertisers better data targeting
Google is about to give brands a new way to target their own customers with ads across its platform, opening a marketing opportunity already offered by...
Identify theft: Complacency is Enemy No 1, says F5 expert
Cyberthreats against organisations, especially the financial services industry, are being aided by a different kind of C&C: Compliance and complacency, according to F5 Networks’ Edwin...
