Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big...
Tagged: search engine
Using engagement, instead of Big Data, to increase accuracy
Big Data is regularly presented as a panacea to many of the challenges faced by the advertising industry such as campaign measurement, tracking and effectiveness....
RIP Motorola: Lenovo is eliminating the iconic phone brand
Goodbye Moto(rola). Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year....
Where’s Rey? Star Wars Backlash Continues as Stores Vow to Restock
She just might be the only hope for peace in the Galaxy, but she’s already MIA from most toy shelves. When “Star Wars: The Force...
Is online sponsorship market making life easier for brands?
One of the most challenging tasks for an event organiser today is gathering fitting brands to sponsor their event, similarly a brand too is always...
Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime. In celebration of it, we trawled through the data to present you with...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Topsy, the Internet’s favorite social media analysis tool, has died at 8
Topsy is dead. The Internet’s favorite social media analytics service unexpectedly went offline last night, tweeting “we’ve searched our last tweet.” Topsy.com redirects to a...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
With Yahoo’s Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
AdExchanger | Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a...
Mobile is up, desktop is down and mobile search is surging
The post Mobile is up, desktop is down and mobile search is surging appeared first on Digiday. Via DigiDay
OpenX and Graphiq Expand Relationship with Header Bidding
Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...
Beat Ad Blocking by Leveraging Mobile Data
Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into...
What Google’s ‘Web of Apps’ means for brands
Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s...
A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
