IDC Slashes 2013 Tablet Shipment Forecast
Amidst growing competition from larger smartphones and the prospect of new categories such as wearable devices diverting consumer spending, International Data Corporation (IDC) Worldwide Quarterly...
Tagged: research
Infographic: The Social Media Generation Gap
According to freshly published research from NextAdvisor, there’s quite the generation gap among frequent social media users on specific platforms. In fact, as it turns...
Study Rates Three Methods Of Cross-Platform Targeting
In a new report, Forrester Research senior analyst Joanna O’Connell identified the pros and cons of three of the most common techniques for targeting consumers...
How to Fight Dataphobia: 3 Tips for Businesses
The following is a guest contributed post from Christine Oliveri, Vice President of Operations, Client Services for I.Predictus. Isaac Asimov, the prolific author and biochemistry...
So your customers are showrooming? Big deal
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
Fantasy Football Players Are Dream Demographic — If You Can Get Their Attention
In the early ’90s, fantasy football was the equivalent of Dungeons & Dragons — an addictive but not-so-cool hobby you didn’t discuss in public, enjoyed...
UK mobile consumers love research,but are very likely to purchase
UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is...
The Android Stat That Shocked the Smartphone World
We all know that Android has been on a rampant growth spurt across the global smartphone landscape recently. But the latest numbers from IDC are...
Study: The Best and Worst U.S. Mobile Banking Apps
Xtreme Labs shared with MMW today a new report on the best and worst mobile banking apps in the U.S. as rated by customers. Xtreme Labs analyzed customer reviews...
Former NBC Digital Exec Launches Bomoda to Sell Luxury to the Chinese
The idea for Bomoda originated, as ideas often do, at a dinner. Brian Buchwald’s dining companion one night in fall 2011 was a Chinese woman...
How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
Study Shows Growing Consumer Interest in Opt-In Retail SMS
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail mobile messaging at a pace...
Infographic: How to Build a Great Online Reputation
Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals...
Verizon May Owe Apple $14 Billion
Verizon may soon be forced to fork over some big bucks to Apple. The nation’s largest carrier may owe Apple an astounding amount of money...
Kantar: Android and iOS Gap Narrowing in the United States
While the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013,...
Gartner’s Data is Music to a Mobile Marketer’s Ears
Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner is all but certainly good...
