Digital Place-Based Advertising Is Primed For Programmatic Growth
AdExchanger | Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home –...
Tagged: research
Bad times the best time for digital transformation: Gartner
If there is a good time for Malaysian companies to start embarking on a digital transformation agenda, it would be this year as economic growth is...
ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020
Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive...
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
Are you reading your email on your mobile phone or device? We wouldn’t be surprised. More and more people are. While the desktop open rate...
Say What? Yes, It’s True: Many Marketing, IT Execs Don’t Have Mobile-First Strategy
Marketers aren’t clueless — they get the mobile thing with its proliferation of smartphones and more and more time spent on mobile devices. Still, though...
Vibes Recognized In New Mobile Engagement Automation Report
Independent Research Firm Cites Vibes in Vendor Overview That Also Includes Adobe, IBM, Oracle and Salesforce along with 15 Others CHICAGO – A new report...
Know a Workout Warrior? With New CMO, JC Penney Aims to Be Gifting Destination
JC Penney wants to be the go-to gift destination for shoppers this holiday season. Under the marketing leadership of Mary Beth West, who started as...
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
Happiness more important than money for Gen Asia: Study
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions...
TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales
AdExchanger | When the head bean counter at Brand X walks into the CMO’s office and wants proof TV spending works, the CMO needs a...
Marketing Tech M&A Soars, Despite Stock Market And Venture Capital Angst
AdExchanger | Mergers and acquisitions (M&A) are thriving in the red-hot technology industry, particularly in the United States, according to a spate of research reports...
Singapore PC market grew 12% in 1H 2015: Gartner
PC vendors shipped a total of 588,300 units in Singapore in the first half of 2015, a 12 percent growth over the same period last...
SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized Website
While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter. “Among the group of...
Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken,...
