Mobile Climbs 145% & Digital Video Rises 24% Year-Over-Year NEW YORK – Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet...
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are...
Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater example of this than the...
Metrics include first-ever measure of how many people view TV-related Tweets NEW YORK – Nielsen, a global information and measurement company, announced the commercial launch of...
It’s been a busy third quarter on the mergers and acquisitions front. Yahoo has been the most active acquirer of online and mobile companies in...
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the...
137% increase in multichannel brands in 2013; Cross-channel consumers convert 24% more REDWOOD CITY, Calif. – In 2013, there has been a 137% global increase in...
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. IAB: Mobile Advertising...
Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue...
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
Quarterly Report Reveals Focus on Creative Community Drives Explosive Artist Growth; New Features, Content, Live Streams Drive Audience in First Three Months Los Angeles – Myspace (www.myspace.com),...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/10/2013
Craig Dubitsky may represent big packaged-goods companies’ worst nightmare, but there’s a good chance they may not have even noticed him. He’s a small part...
Veteran Technology Executive Will Assume Responsibility for Operations as Company Continues to Scale Globally LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading...
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad...
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