Adform European RTB Trend Report Q2
Consumers 7% more likely to click on online advertising during the weekend Click through rates are higher on Saturday compared to the rest of the week, while...
Tagged: report
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
eMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital...
Intel’s Secret to Seeding HTML 5: Pick Up Design Tab for Multimedia Features
Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a...
Brands Improve Ad Relevance and Response Rates by Targeting Consumers Based on Price Sensitivity
Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
Ebuzzing Introduces Global Self Serve Platform to Deliver Video Advertising Worldwide
New Platform to Service the United States’ 23 Million SMBs Across 20 Thousand Publishers New York – Ebuzzing, the leading global platform for advertisers and...
BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign
Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...
What does native advertising have in common with an erotic French film?
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
Digital Ad Spend Climbs in First Half of 2013
Digital ad spending was on the move and moving upward during the first half of 2013. According to the latest estimates of Kantar Media, the...
Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of Programmatic Trading
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
Marketing agility: do you measure up?
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
Dunnhumby-Datalogix Study Upends Assumptions On Price Sensitivity
Marketers should broaden their view of the price-sensitivity spectrum or risk missing out on valuable consumer behaviors that impact their media buys, one study suggests....
